Making it easier to ask for help
After a spinal cord injury, a web form is a cold place to start. So we designed something warmer for Back Up Trust. People choose the support they want, then start a conversation with someone who understands.
Result:
Back Up Connect turns a sensitive and potentially complicated matching process into a sequence people can understand. Visitors know what the service offers, can choose the experience and topics that matter to them, and can enter the conversation with clearer expectations.
For Back Up, it provides a dedicated digital route into peer support without asking the main charity website to carry the operational journey.